Picking where the data goes
Data monetisation strategy: the three routes buyers publish
The organisations that pay for company data publish very different routes, and the first decision is which kind of buyer the data suits.
AI training buyers
Most of the organisations on our buyer board send company data towards AI training. Polyshares says it is the buyer and pays the company itself, and Mercor that it licenses, packages and pays for the data, covering the costs of extraction and transfer.
Source: Company data buyer routes
Investment-research scouts
Neudata shares what a provider submits with investment managers, corporates and private equity firms that subscribe to its portal, and Eagle Alpha makes a profiled dataset visible to funds and introduces the vendor directly when a buyer is interested.
Source: Company data buyer routes
Audience exchanges
LiveRamp's data marketplace carries segments built from offline or online data to more than 600 platforms, a route for customer and audience data rather than operating records.
Source: Company data buyer routes
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How the income from any of these is taxed is on how is data licensing income taxed.